On Thursday evening, amid swirling speculation regarding an incident at Brown University, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and pointing viewers to her channel's 9pm newscast.
Although CNN is certainly not a impeccable news source, her statement rang true for numerous observers. It stands as one of the outlets where you can find fact-based and largely dependable reporting – especially during breaking news situations such as the one taking place close to a New Hampshire storage facility.
A Precarious Position Amid a Business Tug-of-War
But the news network, now 45 years old, finds itself in a uncertain situation as two massive media conglomerates vie for ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has been drawn into a high-risk game of business acquisition, not as a question of what serves the information-seeking public.
“This represents another instance of the deep structural problems with origins in decades of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.
The conjecture about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a more important point.
“It gets presented as a financial tale with influential figures as the protagonists, but there is very little discussion of the public interest,” Pickard added.
A Further Factor: The Former President
The network's predicament is further muddied by Donald Trump’s opinions about a network he has consistently labeled as perhaps his main “fake news” foe.
Recall the chants of “CNN sucks!” at his rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will protect him from criticism and scrutiny. That is a factor in why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.
He has grounds to favor that company more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that venerable news network.
A Future of Further Turmoil
Significantly, if Netflix prevails, CNN and other cable outlets would first be carved out into a separate entity. That would be a welcome development to many at the network, but it’s hardly a guarantee of stability. That setup could pave the way for CNN for yet another acquisition. There is no finish line.
In the view of Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that competition laws should block both deals.
“Both acquisition attempts would be detrimental to the country, and both should be contested by anti-trust authorities,” Wu stated.
The Bigger Issue and a Way Ahead
No matter the outcome with this particular battle, the bigger problem remains.
“The present media landscape is a very system hostile to democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to create this profit-obsessed monster, and different policy decisions can tackle it.
Is this likely in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will not happen in the future.
Measures that support independent news organizations, reinforce local journalism, subsidize public media, and prohibit the accumulation of media power in too few hands are achievable – they are necessary for a functioning democracy.
In the world of media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be tools in the newest merger game.